Anyone who has experience working in a digital marketing agency or any marketing team would know that things can get hectic and they can get hectic fast. Keeping up with the workload is a challenge and organizing your work, to begin with, is tiring. This is where project management tools come in. Project management tools are a great solution to organize your work, your employees and your company all in one software.
There are many project management tools for digital marketing agencies and this article will give a quick rundown of what they are and their main key selling points.
Best 5 Tools for Digital Marketing Agencies:
Teamwork is considered one of the best and fastest project management tools for agencies in the market currently. There are other noteworthy competitors but Teamwork is one to look out for. Beginners can pick this up very quickly but it is also powerful and sophisticated enough for larger companies.
Some of Teamworks main features consist of:
- Email Integration
- Cross-Project Dependencies
- Interactive Gantt Charts
- To-Do Lists
- Risk/Benefit Analyzer
- Tracking Staff Hours
- Forecasting Budgets
- RSS Feed
- Track Project Hours
- Project Templates
These are only a few advantages, as you work and discover more of Teamwork you will come to realize that there is plenty more we did not discuss.
Teamwork encourages effective collaboration between all members of the team, the company and also clients. With this project management tool for a digital marketing agency, you can streamline all modes of communication making it easier for everyone you are working with.
It is good to know that Teamwork offers many integrations, too many to mention here but some of them include
- Google Drive
This is another project management tool to look out for. Trella is incredibly diverse and is meant to be an all-in-one hub for your company or team. Like Teamwork Trello is quite simple to understand yet it is very robust. It has an emphasis on visual accessibility and collaboration with all the users.
Trello is used by start-ups as well as Fortune 500 companies, this solidifies it’s position within the list as wells as ensuring our readers that Trello has a generous spread of usability and robustness.
Trello also has a free version for you to try, unfortunately, the free version is rather limited with its functions compared to the paid version. Trello has a low barrier to entry, streamlined and keeps everything in one place.
Another tool for digital agencies, Asana proclaims itself to be the ‘easiest way to manage team projects, processes, and tasks.’
You know Asana means business when you get to take a look at its resume, companies like NASA, Deloitte, Airbnb, and Red Bull. This project management tool is known for the process templates which work very well and can be customized easily, which will help grow your agency.
The interface is also very easy to use and is meant to be picked up and used right away. The platform itself allows for communication with project stakeholders to organize your workflow into projects, tasks, and subtasks.
Asana also offers a free version, a Premium and finally an Enterprise version, therefore your company will have no issue with finding the version that fits right in.
Basecamp is one of the first to do it. It has group chats, to-do lists, messaging boards, schedules, project workflows, files and many more. Anything your team needs, Basecamp has. It is loved and used by many companies of varying sizes and disciplines so as a tool for your digital agency, it will surely fit in.
Simple to use platforms that allow for contractors, clients and teammates alike to use it without fault. Its main selling point is the enhancement of communication, making communication through teams seamless and easy.
Basecamp has a flat fee of $99 per month, regardless of the number of users the company has. You’ll want to use it and depend on it if you want to justify the price, however regardless of how much you grow the fee will stay the same.
The last one on our list is Wrike. This is an award-winning tool for digital marketing agencies. This is suitable for teams further from five. It can be highly configurable and also allows users to customize workflows, dashboards, reports and request forms.
Like all the others, it has a simple interface that enables users to switch between various different charts, workload views and more. Wrike also features expense and time tracking, visual proofing, templates for common marketing, tasks, reporting and resource management.
Solution wise, Wrike offers multiple, depending on the type of team and company in which you operate in. Users also have access to templates for a lot of common organisational processes. It also has around 400+ pre-built integrations, which include the most popular file management software, we are talking about Microsoft, Google, and Dropbox.
Tools for digital marketing agencies are becoming more and more essential, whenever your workload gets heavier a simple excel sheet or word document will not do the trick. These project management tools above are ways which can help you improve and become more efficient.
Always remember to do your own research on these tools. One tool may fit your team better than another one and unless you read and try a few of them you will never know. Be vigilant with choosing a project management tool because moving from one tool to another is a tedious, long and annoying task.